This refers to how the merchandise will get to The client; the distribution channels and intermediaries for instance wholesalers and shops who enable buyers to entry products and solutions or solutions within a practical method. This third P has also at times been named Position or Placement, referring to your channel by which a product or service

This refers to how the solution gets to the customer; the distribution channels and intermediaries for example wholesalers and vendors who enable clients to accessibility merchandise or expert services inside of a convenient fashion. This 3rd P has also sometimes been known as Location or Placement, referring towards the channel by which a service